HOG — HARLEY-DAVIDSON, INC.

NYSE · Unknown · Unknown · CIK 793952 ·
Last close
$25.14
Market Cap
$2.65B
52W High
$26.78
52W Low
$22.00
ADV30
2,708,489
Next earnings
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Quarterly Fundamentals

Revenues vs Net Income (last 4 Q)

Assets vs Liabilities (last 4 Q)

PeriodRevenuesGrossProfit OpIncomeNetIncomeAssets CashLiabilities
Mar 2026 1,172,531,000 339,101,000 23,494,000 24,773,000 7,245,661,000 1,805,068,000 4,165,526,000
Dec 2025 496,157,000 -55,648,000 -361,060,000 -279,303,000 8,044,815,000 3,091,744,000 4,887,965,000
Sep 2025 1,340,710,000 466,144,000 474,758,000 377,366,000 10,566,384,000 1,775,038,000 7,005,005,000
Jun 2025 1,307,098,000 462,731,000 112,436,000 107,569,000 12,050,445,000 1,587,664,000 8,742,512,000

Cashflow TTM (yfinance, fills SEC gap)

Operating CF
$568,922,000
Investing CF
$3,778,775,000
Financing CF
$-3,010,300,000
CapEx
$-153,679,000
Dividends Paid
$-86,388,000
Buybacks
$-843,270,000
EPS Diluted TTM
$2.61
As of
2026-05-10

Balance + Analyst (yfinance extras)

Retained Earnings
$3,717,408,000
Inventory
$730,898,000
Receivables
$1,471,924,000
ST Investments
EBIT TTM
$492,173,000
Pretax Income TTM
$458,729,000
Interest Exp TTM
$33,444,000
Analysts
10

Yahoo Snapshot (yfinance, live)

Total Revenue
$4,316,496,896
EBITDA
$483,783,008
Free Cash Flow
$168,418,624
Enterprise Value
$3,747,859,200
Total Cash
$1,084,227,968
Total Debt
$2,200,221,952
Shares Out
105,268,302
Trailing EPS
$1.89
Book Value
$29.11
ROE
7.1%
ROA
2.0%
Div Yield
2.96%

Annual Trend (SEC EDGAR, last 4y)

Revenues vs Net Income (last 4y)

FY endRevenuesOpIncome NetIncomeAssetsLiabilities EquityOCF
Dec 2025 4,473,175,000 386,635,000 338,738,000 8,044,815,000 4,887,965,000 568,922,000
Dec 2024 5,186,802,000 416,627,000 455,357,000 11,881,579,000 8,723,079,000 1,063,833,000
Dec 2023 5,836,478,000 779,084,000 706,586,000 12,140,554,000 8,888,259,000 754,887,000
Dec 2022 5,755,130,000 909,278,000 741,408,000 11,492,476,000 8,585,668,000 548,461,000

TTM Snapshot

Revenues TTM
$6,048,254,000
NetIncome TTM
$770,899,000
OpCashFlow TTM
$0
Assets (Latest)
$13,026,659,000
Forward EPS
$1.94

Peers — same industry

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BMRRY B&M European Value Retail S.A./ADR $2.66B $10.60
EBOSY EBOS Group Limited/ADR $2.67B $26.00
UTI UNIVERSAL TECHNICAL INSTITUTE INC $2.67B $48.45

News headlines (Yahoo Finance, 1h cache)

How Investors Are Reacting To Harley-Davidson (HOG) Index Reclassification And Junk-Rated Credit Downgrade
2026-07-10 13:14 · Yahoo
Is Harley Davidson (HOG) Cheap As Its Credit Downgrade Raises Cash Flow Concerns?
2026-07-10 12:16 · Yahoo
Harley Davidson (HOG) Stock Still Looks Reasonable After Its 37% Slide
2026-07-10 06:14 · Yahoo
Spotting Winners: Harley-Davidson (NYSE:HOG) And Consumer Discretionary - Leisure Products Stocks In Q1
2026-07-09 14:53 · Yahoo
Sturgis Harley-Davidson Brings Record-Breaking Inventory of 1,200+ Rally-Ready Motorcycles to the 86th Sturgis Motorcycle Rally
2026-07-09 13:00 · Yahoo
Harley-Davidson Cut to Junk as S&P Sees 5%--6% 2026 Margin
2026-07-09 12:46 · Yahoo
Harley-Davidson’s Credit Ratings Get Cut to Junk By S&P
2026-07-08 22:17 · Yahoo
The Cash Machine The Market Put On Sale: Ford
2026-07-08 11:23 · Yahoo
Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026
2026-07-07 22:00 · Yahoo
1 Russell 2000 Stock Worth Your Attention and 2 We Avoid
2026-07-07 07:38 · Yahoo

Recent Insider Activity

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