JF — J & Friends Holdings Ltd ☆

J and Friends Holdings Limited, together with its subsidiaries, provides merchant digitalization and commerce-enablement solutions to small and medium enterprises in Australia. The company offers food and beverages engages in restaurants, cafés, and other hospitality merchant to digitize core front-of-house and back-of-house, merchant portal for centralized management and reporting, point of sale functionality for in-store operations, and modules that support omni-channel ordering such as QR ordering, self-ordering, and online ordering, as well as reservations and membership system features; retail solution; payment enablement capabilities, and manage electronic payments in-store and omni-channel commerce activities; and convenient payment methods, including credit, and debit cards, digital wallets, bank transfers, prepaid cards, and other local and alternative payment methods. It also provides business installment loan solutions. In addition, it offers wealth management solutions, including a fund distribution solution and distributes mutual fund products under Hongdian brand or white label solution; and a robo-advisory solution under the Polaris brand; and robo-advisory services. Further, it provides international installment loan solutions; Myfin, an insurance solution, that enables its partners to offer and distribute insurance products; value added tools to business and financial partners for deploying its solutions, monitor and evaluate performance, and scale their business; digital marketing tools, implement intelligent digital marketing activities, and increase marketing efficiencies and effectiveness; and real time monitoring tools that offer comprehensive, and visualized performance monitoring interface. The company was formerly known as Pintec Technology Holdings Limited and changed its name to J and Friends Holdings Limited in January 2026. J and Friends Holdings Limited was founded in 2012 and is headquartered in Hong Kong, Hong Kong.